My Website (And Online Portfolio)

http://www.maiaroseymedia.wix.com/maiacreedonline

http://maiaroseymedia.wix.com/maiacreedonline#!resume/c46c

http://maiaroseymedia.wix.com/maiacreedonline#!projects/cm8a

http://maiaroseymedia.wix.com/maiacreedonline#!contact/c1d94

CV

Letter to ITV Studios

Showreel

Career Diagram and Plan

"The job I would ultimately like to have is to be a Social Media Manager for a large company, for example Cosmopolitan Magazine or MAC Cosmetics. This is because I am interested in the new digital media era and I would like to work for a company to strategise and increase their brand's awareness. Additionally I would like to help and advise customers, and I would do this through modern social media sites, like Twitter and Instagram."

Career Plan

Job Description: Social Media Manager

A Social Media Manager plans and implements social media strategies, monitors trends, and in general manages a company's online presence.

Job Skills and Requirements:

• Writing: I will need to know how to write effective copy in a lot of different styles, for websites, Twitter (e.g. under 140 characters), Facebook, etc. A knowledge of writing for Search Engine Optimization (SEO) is also needed
• I can learn about SEO by working for my Dad
• I already have an understanding of using Twitter and Facebook, I will just have to adapt my writing style for the particular company that I am working for
• Research: I need to know what is happening in the constantly changing world of social and digital media and what the competitors are doing
• I can stay on top of local and worldwide news, and use Google to my advantage by searching about the evolving social and digital media world and I can keep tabs on the competitor's of the company I am working for
• Problem-Solving: I'll have to figure out how to best communicate a company's message on different platforms, and sometimes might need to communicate sensitive issues or deal with angry customers
• I can target answering issues that a lot of people would benefit from knowing about on platforms such as Twitter and Facebook, as everybody will have access to that information. However for more personal issues I can use e-mail, or a phone call
• Organisation: There are many different platforms, and new ones are being developed all the time. How I communicate on each, determining audience, and measuring tactics, will take organisation
• I will keep myself educated on the different media platforms so I understand how each one works differently. I already have a lot of common knowledge about how the different media platforms work, so it is just about keeping on top of that and using them to optimise the publicity for the company that I work for
• Interpersonal Skills: Even through writing, social media managers are a direct connection between a company and the public. Being friendly and approachable online is essential
• As I work and gather more experience, I will learn to communicate between the lines of formal and informal, making sure I am sensitive and friendly so I can keep the people who I am communicating with happy
• Technical Skills: I would work almost exclusively through computers. Understanding computers, SEO, internet access and being tech savvy is vital.
• I can take a digital marketing course to boost my confidence in issues such as SEO, for example with CAM Foundation (Diplomas in Digital Marketing and Marketing Communications)
• My Dad knows a bit about the technicalities of digital marketing so I can learn the essential skills from him

Main Plan: My main plan is to take a Gap Year and then go on to University in September 2017 to do a degree course in something related to marketing/PR/advertising. Taking a degree course will maximise my chances in getting a job in the field that I would like to work in (specifically PR, Public Relations). During my Gap Year I would like to work full time to save up money for my car insurance and to fund a new MacBook, both of which will help me work more efficiently, and having the use of a car will allow me to travel further if I manage to get some work experience.

Contingency Plan: My contingency plan is to carry on working full time for my Dad, and if I choose not to go to University to look at moving into marketing and advertising for my Dad's company, Taste of Italia (an Italian restaurant). This will be a useful starting point for my career because I will be working in the work sector that I would like and would be gaining valuable work experience for when I move on to work for other companies in places like Cambridge and London.

In Five Years: In five years I would like to have taken my Gap Year and graduated from University with a degree and work experience under my belt. I would like to take a University course that is four years long, including a work placement year, so I can get extra relevant work experience that will look good on my CV. I would also hopefully look at relocating to London to offer me better work opportunities, or at least find work in London and commute there (back up plan).

Other Job Options:
Community Manager
http://www.socialfresh.com/a-definitive-community-manager-job-description/
Public Relations (PR) Officer
http://www.prospects.ac.uk/public_relations_officer_job_description.htm

Helpful Links

http://nlegault.ca/2011/08/13/12-duties-of-a-social-media-manager/

http://blog.hubspot.com/marketing/best-social-media-manager-job-description

Personal Resources Audit

Resources I already have:

• Camera
• Laptop
• Adobe Photoshop
• Workspace
• Driving License
• Contacts
• Nanna Mexico - Luis
• Gavin Chappell-Bates
• Ian Lorello-Creed
• Brook Dellar

Resources I need and how to access them:

• MacBook (ESSENTIAL)
• Use the College MacBooks until I leave
• Work to save up and purchase one
• Car (ESSENTIAL)
• I have a car but not the funds to run it whilst still at College
• Work more hours when I leave College to pay for insurance, petrol, tax
• Degree (DESIRABLE)
• Apply to go to University next year for either a Public Relations (PR) or Advertising/Marketing degree
• Funding (LUXURY)
• https://www.gov.uk/browse/education/student-finance
• https://www.gov.uk/apply-online-for-student-finance

Resources Plan: Actions to Complete:

I will need to purchase

• A MacBook
• Purchase instore or from the Apple website www.apple.co.uk
• Prices range from £749 (11" 128GB MacBook Air) to £1999 (15" 2.5GHz Macbook Pro with Retina Display)
• Having a MacBook will allow me to work efficiently and to take it around with me because of it's portability.
• Car Insurance
• Look at the different car insurance companies to find the best deal, i.e. moneysupermarket.com or confused.com
• Look at the different options to help with finding the cheapest insurance, i.e. look into taking a Pass Plus Driving Course or look into having a black box fitted
• Having a car that I can drive will allow me to travel further for jobs independently

I will need to look into

• Applying for work experience in a marketing/PR/advertising agency
• Talking to my Dad and trying to get some marketing/PR/advertising related work experience within his restaurant company
• Research some degree courses related to marketing/PR/advertising to apply for September 2017

Current Actions

• Working for my Dad as a waitress, planning on talking to him about moving into the marketing side of his business 
• Saving up for car insurance and a MacBook
• Researching my degree and University options

Currently I do not have access to the essential and desirable resources that I need to progress towards my ideal career. I already have a laptop, whereas a MacBook would be much more efficient for my work as my current laptop doesn't work very well. However, after finishing college, I have the opportunity to work full time to be able to fund a new laptop and my car, so it won't be an issue for too long.

Areas for development

I would like to build a stronger portfolio, with more related work experience and contacts. Being at college has allowed my to gain contacts with Nanna Mexico (Cambridge-based fast food Mexican restaurant) and Gavin Chappell-Bates (Cambridge-based musical artist), however I would like to build more contacts myself by working for my Dad and networking within the company.

Understanding Employment and Education Opportunities in the Media Sector

The area of work in media that most appeals to me is the marketing and advertising industry. I've chosen three different jobs that interest me and looked at them in further detail: marketing executive, advertising media planner and public relations officer. After collecting all of the relevant information, it's apparent that choosing to do a degree in either advertising or marketing will give me the best chance in securing a job in that sector, and getting my foot in the door, alongside some work experience to get some hands-on experience that employers will value just as highly as my degree.

Links to University Courses:

Degrees -

Advertising BA (Hons) - Bournemouth University
http://courses.bournemouth.ac.uk/courses/undergraduate-degree/advertising/none/3049/

Communication and Public Relations BSc (Hons) - Northumbria University
https://www.northumbria.ac.uk/study-at-northumbria/courses/communication-and-public-relations-ft-uufcpr1/#modules

Multimedia Journalism BA (Hons) - University of Essex
http://www.essex.ac.uk/coursefinder/course_details.aspx?course=BA++P500

Marketing Communications and Advertising BA (Hons) - Sheffield Hallam University
http://www.shu.ac.uk/prospectus/course/576/

Business Management and Marketing BA (Hons) - Nottingham Trent University
http://www.ntu.ac.uk/apps/pss/course_finder/164262-1/39/ba_(hons)_business_management_and_marketing.aspx?yoe=9&st=2&s=1&sv=B&sl=1|2

Apprenticeships

ITV Apprenticeships
http://www.itvjobs.com/working-here/apprenticeships/

• Graphic Design Apprentice - London

https://itv.taleo.net/careersection/2/jobdetail.ftl?job=150001IH&lang=en#.VXBt1vpx0Vc.gmail

PRCA (PR Apprenticeships)
http://www.prca.org.uk/learners

Graphic Design and Marketing Assistant - Cambridge (£18,000 per annum)

Evaluate Your Own Qualities

Evaluating my qualities:

I think that my strongest skills are in Adobe Photoshop and my hard-working and ambitious personal characteristics. Alongside my Media Diploma, I've taken an A-Level in Art (Digital Mixed Media), where I have developed strong skills of Adobe Photoshop. I've also used this program through my Media Diploma, so my Photoshop knowledge is the strongest out of all of the Adobe programs and will be beneficial to me if I apply for jobs in Graphic Design/Advertising.

My ambitious and hard-working personal characteristics are my strongest qualities and they will help me push further for a rewarding career. I'm willing to put in the effort and go the extra mile to build up my CV and make myself more appealing to potential employers. Having these qualities will help me work more to secure work experience and because I am a career-driven and work-orientated person, I like working a lot and always looking for career developments and evaluating how I could make myself better in and out of work.

Skills that I would like to develop:

Now that I have finished college, I would like to get more valuable work experience to put on my CV. I have experience from College and my part time jobs, i.e working with live briefs at College and working with customers face-to-face (working in a customer assistant role), however I don't have much experience in the desired field I would like to work in - PR. I think that the easiest way to get some experience working in this field is to either get a job as an assistant (e.g administration assistant) in a PR firm (in Cambridge or London) and work my way up the company, or to go to University and take a Sandwich degree, with University helping me to secure a 3rd Year Placement in a PR firm, which will look really good to prospective employers alongside my degree.